Post by account_disabled on Dec 14, 2023 4:35:27 GMT
Let's see what types there are. Where does this concept come from? First of all, we must know that this technique was born in the United States in the 1930s, and began to be used in cinematographic development as an advance in the narrative, the findings found were born in Hollywood comedies a little before World War II. After this war, advertising did not generate much confidence in people, and with just cause, it was not the time to sell, much less to have a brand or product as a priority, so because of this, the so-called ACME was created. reality, which consists of the invention of a reality of fake brands, to avoid references to real brands.
Remember the ACME brand, the brand that the coyote used to hunt Phone Number List the roadrunner, because its name is taken from here. So after 1970, product placement reappeared in specialized advertising agencies, but it was not until 1990 that the term became popular and began to be used in many films of the time. brand placement Passive placement It is in which the product or brand in question appears in a scene for a short time, appears at a specific moment within a context, but the characters that appear in the scene do not make any mention of the brand, nor interaction with it. . For example, let's think that the protagonist is looking in the mirror and sees a Neutrogena face cream on the shelf. Active location per action Where the product not only appears but is an active part of the scene.
Let's think about a protagonist who was jogging around a field, finishes his training and drinks a bottle of Gatorade. Active location by mention Here a mention is made of a certain brand, for example, the protagonist arrives at a store and orders a Coca-Cola. As we said before, this technique is used mostly in movies and surely if we think about some of the most famous or most remembered movies, we will find examples of product placement. Examples of brands in cinema Shipwrecked Surely we all remember the movie Cast Away, this is our first example of a location. In this case, by action and mention, since the Wilson brand volleyball becomes the protagonist's only companion throughout the film.
Remember the ACME brand, the brand that the coyote used to hunt Phone Number List the roadrunner, because its name is taken from here. So after 1970, product placement reappeared in specialized advertising agencies, but it was not until 1990 that the term became popular and began to be used in many films of the time. brand placement Passive placement It is in which the product or brand in question appears in a scene for a short time, appears at a specific moment within a context, but the characters that appear in the scene do not make any mention of the brand, nor interaction with it. . For example, let's think that the protagonist is looking in the mirror and sees a Neutrogena face cream on the shelf. Active location per action Where the product not only appears but is an active part of the scene.
Let's think about a protagonist who was jogging around a field, finishes his training and drinks a bottle of Gatorade. Active location by mention Here a mention is made of a certain brand, for example, the protagonist arrives at a store and orders a Coca-Cola. As we said before, this technique is used mostly in movies and surely if we think about some of the most famous or most remembered movies, we will find examples of product placement. Examples of brands in cinema Shipwrecked Surely we all remember the movie Cast Away, this is our first example of a location. In this case, by action and mention, since the Wilson brand volleyball becomes the protagonist's only companion throughout the film.